Facebook, Twitter, Pintrest, LinkedIn posts | Social Media | Very time consuming | $ | Some support needed |
Local Directories (Google, Bing, local listings, weeklies, etc.) | Local Marketing | Some ongoing time | $$ | Some support needed |
Cannabis Directories (Massroots, Leafly, Weedmaps, etc.) | ORM Reputation Management | Some ongoing time | $$ | Some support needed |
Google My Business pages | Local Marketing | Some ongoing time | $ | Some support needed |
LinkedIn Forums | Social Media | Very time consuming | $ | Do it yourself |
Instagram images, hashtags, posts | Social Media | Very time consuming | $ | Some support needed |
Q & A sites | Content Marketing | Some ongoing time | $ | Do it yourself |
Mailing List Sign-Ups/Management | Mobile Marketing | Some ongoing time | $$ | Some support needed |
Online Reviews Monitoring/Response | ORM Reputation Management | Very time consuming | $$ | Some support needed |
Location-based Advertising | Advertising | Some ongoing time | $$$ | Expertise and/or software required |
Daily/Weekly Deals | Content Marketing | Minimal time | $$$$ | Expertise and/or software required |
Social Media Paid Advertising | Advertising | Minimal time | $$$$ | Expertise and/or software required |
Search/PPC Advertising | Advertising | Minimal time | $$$$ | Expertise and/or software required |
Press Releases | PR Public Relations | Minimal time | $$$ | Expertise and/or software needed |
Email Marketing | Content Marketing | Some ongoing time | $$$ | Expertise and/or software required |
Local Search Engine Optimization | SEO | Some ongoing time | $$$ | Expertise and/or software required |
Online Linkbuilding (inbound and outbound) | SEO | Very time consuming | $$$ | Expertise and/or software required |
Event and Sponsorships | Local Marketing | Very time consuming | $$$$ | Some support needed |
Blog Post Series and Images | Content Marketing | Very time consuming | $$$ | Expertise and/or software required |
Text Message/SMS Marketing | Mobile Marketing | Some ongoing time | $$$$ | Expertise and/or software required |
| | | | |
Thought leadership articles/speaking | PR Public Relations | Very time consuming | $$$ | Technical/Agency expertise required |
Mobile in-app advertising (Leafly, WeedMaps) | Advertising | Minimal time | $$$$ | Expertise and/or software required |
In-store TV screen promos | Local Marketing | Some ongoing time | $ | Do it yourself |
Podcasts | Content Marketing | Very time consuming | $ | Some support needed |
Point of Sale Materials (banners, posters, flyers) | Local Marketing | Minimal time | $$$ | Expertise and/or software required |
Print Advertising with QR codes | Advertising | Minimal time | $$$ | Expertise and/or software required |
Digital Content Development & Images | Content Marketing | Very time consuming | $$$ | Some support needed |
On-page website SEO | SEO | Very time consuming | $$ | Expertise and/or software required |
Ad Network/Banner Advertising | Advertising | Minimal time | $$$$ | Technical/Agency expertise required |
Local Publication Print Ads | Advertising | Minimal time | $$$$ | Expertise and/or software required |
Customer Loyalty and Rewards programs | Mobile Marketing | Very time consuming | $$$$ | Technical/Agency expertise required |
Online Videos | Content Marketing | Very time consuming | $$$$ | Technical/Agency expertise required |
Mobile Apps Development | Mobile Marketing | Very time consuming | $$$$$ | Technical/Agency expertise required |
Brand Ambassador Program | Content Marketing | Very time consuming | $$$ | Some support needed |
Mobile Responsive Website | Mobile Marketing | Very time consuming | $$$$$ | Technical/Agency expertise required |
Media relations local and industry | PR public relations | Very time consuming | $$$ | Technical/Agency expertise required |
Brand Mentions monitoring/Follow-up | Content Marketing | Minimal time | $ | Some support needed |