1. Public Relations
We’ll identify the most influential media in your category and develop strategies for engaging them with your brand. Not only does our team handle all your media communications, but we also help you develop meaningful relationships with the media that matter most to you and your constituents.
2. Content Development
We can create content that helps define your brand and connect you with your audiences. Our expert communicators know how to craft messaging that is compelling, consistent and effectively helps you reach your sales marketing goals including newsletters, blogs, white papers, social media, bylined articles, speaking engagement proposals, press releases, media alerts and more.
3. Content Marketing
We’ll distribute truly relevant content through multiple digital touchpoints to help customers, prospects and influencers solve their issues and, ultimately, drive profitable action. We’ll also pitch your experts as guest columnists and bloggers, conference speakers and brand ambassadors for strategic partnerships.
4. Media Events & Trade Shows
Most of our clients are pretty busy at trade shows with sales appointments, so we step in weeks before their top shows to schedule media appointments and help brainstorm the best ways to engage media. From product demonstrations to fun, social events and outings, we help our clients forge meaningful connections with media.
5. Media Training
Call us when you’re in a pinch, or work with us on an ongoing basis to make sure you and everyone on your team knows your key messages. We’ll help identify your spokespeople and train them with on-camera training and feedback. Our journalism experience will come in handy as we role-play scenarios to prepare for the expected and unexpected.
6. Social Media
Make sure your business listings are claimed and optimized, then augment your marketing footprint with branded promotions on Facebook, Twitter and LinkedIn through post boosting and paid promotions.
7. Digital Advertising
Our team will secure Google AdWords that are targeted to your optimal keywords, audiences and geographic locations, and design creative and engaging digital campaigns for an affordable paid advertising strategy.